Page ads must catch the eye, quickly communicate a need to the reader, and offer a solution. The page ads here were made for Rodale events, to sell subscriptions, and to rase awareness of a new magazine, Rodale’s Organic Life.
For Bicycling, the campaign played on the idea that the bike was your ticket to freedom as a child. Sent to current subscribers via email, and in ads in Bicycling magazine. Subscribers could send 2 free issues to a friend; the goal being the friends would subscribe after the 2 issue deal was over. The ads for Rodale’s Organic Life created awareness for the new brand with beautiful imagery, and a url to subscribe when it became available.
ClientRunner's World, Bicycling, Rodale's Organic LifeProjectPage ads for the Runner's World app, Bicycling magazine, and Rodale's Organic LifeRoleIdeation, Art Direction, Illustration, Hand lettering
