Page ads need to catch the reader’s eye. They need to communicate a need to the reader, and offer a solution. The page ads here were made for Rodale events, to sell subscriptions, and to rase awareness of a new magazine, Rodale’s Organic Life.
For Bicycling, we created a campaign that played on the idea that the bike was your ticket to freedom as a child. We sent this to current subscribers via email, and put page ads in the Bicycling magazine. Subscribers could send 2 free issues to a friend, with the goal of getting those friends to subscribe after the 2 issue deal was over. The ads for Rodale’s Organic Life were to create awareness for the new brand with beautiful imagery, and provide a url to subscribe when the magazine became available.
ClientRunner's World, Bicycling, Rodale's Organic LifeProjectPage ads for the Runner's World app, Bicycling magazine, and Rodale's Organic LifeRoleIdeation, Art Direction, Illustration, Hand lettering
