About

I am a communicator and storyteller. I create synergy between words and imagery — adding structure with layout and typography and providing weight where necessary to convey message and meaning.

Successful design is more than just making something look good. I believe it must speak authentically and truthfully to the audience—delivering a clear and compelling message that speaks directly to the reader, viewer or user.

I am problem solver. A team builder. I’m Inspired by the talents and strengths of those around me, and know that collaboration is key to creating something unforgettable.

Featured Project: Appriss Style Guide

Branding and logo development

I was the design lead for the creation of a style guide for Appriss, an international SaaS company. This book established and set the standards for brand usage and guidelines for Appriss Corporate, Appriss Safety, Appriss Health and Appriss Retail. While creating the book I was also putting the finishing touches on the updated Solutions logos which were updated to reflect the new Appriss branding. Here you can see some of that work and the final Solutions logos.

ClientApprissServicesStyle Guide creation and logo developmentLinkwww.appriss.com

Testimonials

Work Process

Ideate


Read the creative brief. Do your research, understand the strategy and know your users. Brainstorm ideas, collect information and inspiration. Flesh out ideas and evaluate them for clear messaging with an intuitive, user-centered design.

Refine


Simplify and improve the work. Test the user journey for unified messaging. Get feedback, make modifications and further develop and improve the creative. Check back with the brief to be sure the work is on target. Collaborate with your team, get more feedback and refine and improve the work.

Deliver


Present the work to the client, prepared with data and information for your creative choices. Be sure your work answers the creative problem and shows creative, critical and reflective thinking.

Other Work

I also create illustrations, drawings, paintings and pop-ups. Here are a few examples of that work.

Contact Me

I'd love to hear from you!