Here is my secret. It's a very special secret.It is only with the heart that one can see rightly.What is essential is invisible to the eye.
— Le Petit Prince, Antoine de Saint-Exupéry
Events and experiential design
UiPath ForwardIII. One event. Three days. Infinite potential. It's time to reboot work.
Working with the VP of marketing, the ECD, and the Brand Studio team, I developed and designed much of the creative for ForwardIII, the premiere UiPath event. From the main stage showfow, videos, immersive instillations, directional signage, presentations, and swag. All designed around the UiPath brand refresh and the Reboot Work theme.
Logo design and Identity development
I also have a degree in fine art, which helps greatly when logos and identities need hand drawn typography or illustrations. It is a great value add to my clients and employers, and I love having the ability to offer something hand crafted and completely unique.
Style guides and standards
Appriss style guide and product icon design
I was the design lead for the creation of a style guide for Appriss, an international SaaS company. This book established and set the standards for brand usage and guidelines for Appriss Corporate, Appriss Safety, Appriss Health and Appriss Retail. While creating the book I was also creating the product logos which were updated to reflect the new Appriss branding. Here you can see some of that work and the final product icons.
ClientApprissServicesStyle Guide creation and logo developmentLinkwww.appriss.com
UiPath Brand Collateral
Whitepaper brand update (before/after)


Infographics

Other collateral

Testimonials
Never have I met an art director with skill and commitment in such equally high measure. I am a copywriter. There are times when I am tempted to hand Stacie the pen, because her understanding of every project is so carefully considered, so insightful and smart, that she can often verbalize brand stories and brand voices as well as she can incite them visually.
Danielle Burrows – Writes. Produces. Neutralizes Odors.
I really enjoy working with Stacie – especially when watching her develop a campaign end-to-end. She creates beautiful work, and somehow brands come alive through her vision and design sensibility. Her incredible talent, work ethic, and collaborative spirit make her undeniably remarkable!
Joyce Shirer – SVP Marketing at Rodale Inc.
Stacie Pearson is a gifted and innovative creative art director with the proven ability to skillfully lead designers and copywriters, and create beautiful, successful campaigns for both print and web. I have personally worked on dozens of projects with Stacie, and she has consistently overdelivered, while staying on budget and on time.
Adam Campbell – Vice President, Chief Content Officer at Rodale, Inc.
You will never come across an art director as dedicated to the task at hand – and to getting it right – as Stacie. Her practical virtues (client handling, project management) are somehow just as well-developed. Brands sing under Stacie's leadership.
Danielle Burrows – Writer. Producer.
The best part about working Stacie: She gets it. She can take the words you use to describe your vision, and turn them into a work of art that’s even better than you imagined. This is a unique talent that underscores her incredible value as a leader, collaborator, and creator.
Adam Campbell – Vice President, Chief Content Officer at Rodale, Inc.
Stacie's creative is top notch — She is also a strategic thinker and knows how to take a marketing problem, ask the right questions, and offer the best solution. Her enthusiasm, work ethic and especially her pure talent make her a tremendous asset to any company.
Laura Mory — Associate Director of Creative Services | Senior Project Manager
Stacie is a creative, immersive, and talented Art Director. But she also understands the bigger picture, including a knowledge of the brand, the consumer, and how to leverage a complex and integrated media landscape. Stacie consistently gives 150% — always doing her research and offering multiple creative solutions. I loved collaborating with Stacie.
Susan Hartman — Marketing Powerhouse
Stacie’s got an excellent sense of leadership and knows how to mentor younger designers encouraging her team to push themselves to produce their best work possible. The consummate artist, she can apply amazing fine art skills to the production of high-profile websites, branding, and direct mail. I would highly recommend Stacie to lead any design team.
Steve Kandianis — Creative | Brand Launch | Health & Wellness | Pharmaceutical | Consumer Marketing
Beyond simply delivering great creative, Stacie is adept at understanding a brand, and carrying that sensibility through the photography, video, design, and copy—to create a cohesive product package that truly stands out.
Adam Campbell – Vice President, Chief Content Officer at Rodale, Inc.
Fine art, Illustrations, and pop-ups
I also create illustrations, drawings, paintings and pop-ups. Here are a few examples of that work.
Work Process
Ideate
Read the creative brief. Do your research, understand the strategy and know your users. Brainstorm ideas, collect information and inspiration. Flesh out ideas and evaluate them for clear messaging with an intuitive, user-centered design.
Refine
Simplify and improve the work. Test the user journey for unified messaging. Get feedback, make modifications and further develop and improve the creative. Check back with the brief to be sure the work is on target. Collaborate with your team, get more feedback and refine and improve the work.
Deliver
Present the work to the client, prepared with data and information for your creative choices. Be sure your work answers the creative problem and shows creative, critical and reflective thinking.
Contact Me
I'd love to hear from you!