The HotHouse agency started as an in-house agency at Rodale lead by Executive Creative Director Will Redmond. An integrated team—we worked on health and wellness brands, organic products, fitness brands and weight-loss products. We produced thousands of pieces of work a month. The logo needed to reflect our health and wellness roots, be organic and hand drawn, have vibrancy and impact and refer to our productivity. After a few rounds of options we landed on the tomato vine concept and this logo is the result.
ClientRodaleProjectHotHouse Agency logo creationRoleDesign, Hand Drawn Typography, IllustrationURLhothouse.rodale.com
