A great deal of Rodale’s revenue came from selling books through direct response. For these books, we were asked to create direct response campaigns that includes websites, emails, banners and ads.
Successful direct mail needs to be very promotional. It straddles that line between being visually loud and still needing to maintain the integrity of the brand on the book. We are speaking to 2 demographics when designing for print and online, and this creative successfully pivots to speak clearly and directly to those different demographics, changing tone of voice, visual messaging and offer but maintaining brand integrity.
ClientPrevention, Rodale BooksProjectDirect mail campaign with print and digital media.RoleArt Direction, Design, Photo Direction
