Stacie Pearson – Design with Purpose

Here is my secret, a very special secret.It is only with the heart that one can see rightly.What is essential is invisible to the eye.

— Le Petit Prince, Antoine de Saint-Exupéry

Events and experiential design

UiPath ForwardIII. One event. Three days. Infinite potential.

The Automation First Era in Full Swing. At this 3-day event UiPath, its customers, and partners shared what working means in the automation first era with stories about how they do groundbreaking work with RPA, and the products and solutions that are helping them do it.

Logo design and Identity development

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Style guides and standards

Appriss style guide and product icon design

I was the design lead for the creation of a style guide for Appriss, an international SaaS company. This book established and set the standards for brand usage and guidelines for Appriss Corporate, Appriss Safety, Appriss Health and Appriss Retail. While creating the book I was also creating the product logos which were updated to reflect the new Appriss branding. Here you can see some of that work and the final product icons.

ClientApprissServicesStyle Guide creation and logo developmentLinkwww.appriss.com

UiPath Brand Collateral

Whitepaper brand update (before/after)

Infographics

Other collateral

More Work

Dream Factory

ARDVRK Tech

All in 18

Runner’s World BOX

Prevention | Organic India Teas

Entry

HotHouse

Anarchy

Direct Mail

Editorial Design

Branch Creek

Advertising

Appriss

Rodale’s Real Food

BJ Gaddour Site

Testimonials

Fine art, Illustrations, and pop-ups

I also create illustrations, drawings, paintings and pop-ups. Here are a few examples of that work.

illustrations

Fine Art

popups

Work Process

Ideate

Read the creative brief. Do your research, understand the strategy and know your users. Brainstorm ideas, collect information and inspiration. Flesh out ideas and evaluate them for clear messaging with an intuitive, user-centered design.

Refine

Simplify and improve the work. Test the user journey for unified messaging. Get feedback, make modifications and further develop and improve the creative. Check back with the brief to be sure the work is on target. Collaborate with your team, get more feedback and refine and improve the work.

Deliver

Present the work to the client, prepared with data and information for your creative choices. Be sure your work answers the creative problem and shows creative, critical and reflective thinking.

Contact Me

I'd love to hear from you!

Design is connection

Design Is Experience

design with purpose

Here is my secret, a very special secret.It is only with the heart that one can see rightly.What is essential is invisible to the eye.

Events and experiential design

UiPath ForwardIII. One event. Three days. Infinite potential.

Logo design and Identity development

Logo design and Identity development

Style guides and standards

Appriss style guide and product icon design

UiPath Brand Collateral

Whitepaper brand update (before/after)

Infographics

Other collateral

More Work

Dream Factory

ARDVRK Tech

All in 18

Runner’s World BOX

Prevention | Organic India Teas

Entry

HotHouse

Anarchy

Direct Mail

Editorial Design

Branch Creek

Advertising

Appriss

Rodale’s Real Food

BJ Gaddour Site

Testimonials

Stacie's understanding of every project is so carefully considered, so insightful and smart, that she can often verbalize brand stories and brand voices as well as she can incite them visually.

I so enjoy working with Stacie – especially watching her develop a campaign end-to-end. Brands come alive through her vision and design sensibility. Her incredible talent, work ethic, and collaborative spirit make her remarkable!

Stacie Pearson is an innovative creative director able to skillfully lead designers and copywriters, and create successful campaigns for both print and web. I've worked on dozens of projects with her and she consistently overdelivers.

You will not find an art director as dedicated to the task at hand – and to getting it right – as Stacie. Her practical virtues (client handling, project management) are somehow just as well-developed. Brands sing under Stacie's leadership.

The best part about working Stacie: She gets it. She can take your vision, and turn it into a work of art that’s even better than you imagined. This talent underscores her incredible value as a leader, collaborator, and creator.

Stacie's creative is top notch — She is also a strategic thinker and knows how to ask the right questions, and offer the best solution. Her work ethic and her pure talent make her a tremendous asset to any company.

Stacie is a creative and immersive Art Director. She also understands the bigger picture, including a knowledge of the brand, the consumer, and how to leverage a complex and integrated campaign. Stacie always does her research.

Stacie’s got an excellent sense of leadership, able to mentor designers and encourage her team to produce their best work possible. The consummate artist, she applies amazing fine art skills to websites, branding, and direct mail.

Beyond simply delivering great creative, Stacie is adept at understanding a brand, and carrying that sensibility through the photography, video, design, and copy—to create a cohesive product package that truly stands out.

Fine art, Illustrations, and pop-ups

illustrations

Fine Art

popups

Work Process

Ideate

Refine

Deliver

Contact Me

Stay connected

a few more things…

Links